ABOUT US
Independent business strategy consulting for SMEs & growth-stage businesses, specializing in consumer-facing industries in China.
Since April 2020, Lorieri & Gondokusumo (L&G) has operated as an independent consulting partnership formed by two former colleagues at Jebsen Group. What began with advising a former client on brand development and market expansion in Mainland China has evolved into a broader collaboration on strategic projects across multiple industries.
L&G works closely with a trusted network of European and Chinese advisors, each bringing deep expertise and sector-specific insight. Collectively, the L&G team combines diverse cultural perspectives with fluency in eight languages: English, Italian, German, French, Spanish, Mandarin, Cantonese, and Bahasa.
With over 40 years of combined corporate experience in business and commercial strategy, brand development, and market planning for some of the world's most recognised consumer brands, L&G brings deep industry expertise and practical market insight. Our team delivers actionable strategies grounded in a strong understanding of China's fast-evolving consumer landscape and the practical needs of SME and growth-stage clients navigating the market.
MATIAS LORIERI
An Italian national, Matias is a multilingual business strategy and brand management consultant with an international career and academic journey spanning seven countries across Europe, North America, and Asia. This experience has equipped him with the ability to navigate ambiguity and adapt to diverse business environments and cultural contexts. He is passionate about driving organisational change and sustainable growth through business strategies that create lasting value, while building trusted long-term relationships with C-level stakeholders, corporate subsidiaries, and external partners.
Having lived and worked in China since 2009, Matias possesses a nuanced understanding of Chinese culture, consumer behaviour, and market dynamics. Throughout his career, he has worked with, advised, and supported companies across consumer goods, entertainment, and services. He brings deep sector knowledge, the ability to translate consumer insights into impactful strategies, and a proven track record of driving top- and bottom-line growth.
Matias holds an MBA with distinction from the University of Hong Kong - HKU Business School, completed in partnership with Columbia Business School and London Business School. His academic work focused on strategic growth models in the entertainment industry, including a capstone project on Netflix's growth strategy and advanced research into the commercial models of film studios and OTT platforms, reflecting both his academic interests and lifelong passion for cinema.
He is also Co-Founder of Lucar Asia Films, an independent Hong Kong-based film production company focused on Sino-Italian creative collaboration.
Matias is trilingual in English, Italian, and German, fluent in French and Mandarin, conversational in Spanish, and has basic proficiency in Cantonese.
PASCAL GONDOKUSUMO
A Swiss national, Pascal is a multilingual business leader and consultant with an international educational and professional background spanning Europe, Asia, and North America. This global perspective, combined with extensive experience across consumer goods, food & beverage, and hospitality, has equipped him with the ability to navigate complex business environments, drive commercial growth, and deliver operational excellence. He is passionate about developing people and organisations through strategic thinking, effective execution, and sustainable value creation.
Throughout his career with leading international companies, Pascal has developed deep expertise in commercial strategy, revenue growth, customer experience, market development, and operations management. He brings a proven ability to lead teams, optimise business performance, and translate strategies into effective execution in competitive markets.
With an MBA earned with high honors from Boston University - Questrom School of Business, Pascal combines strategic expertise with hands-on leadership. His MBA research explored strategic developments and competitive dynamics across technology-driven industries, including automotive and electronics, complementing his practical expertise in consumer goods, food & beverage, and hospitality.
His deep knowledge of the FMCG sector, particularly in the food and beverage industry, has enabled him to deliver innovative solutions and lasting success in competitive markets. Pascal's unique ability to align business strategy with operational excellence makes him an invaluable consultant for organizations seeking transformative growth.
Pascal is trilingual in English, Swiss-German and Bahasa, fluent in French and conversational in Mandarin.